Sunday, September 13, 2009

National Media Conference,09, Day 2, session 3

Noopur Bapna, Divyaraj Brahmbhatt and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Dialogue-1 Print Media, Positive and Proactive Media for Better Society

Dr. Sanjeev Bhanawat, HOD, Journalism& Mass Comm, Rajasthan University
Shashidhar Bhandari, President, Association of Progressive Journalists of Nepal, KTM
Y.S, Sharma, Freelance Journalist, Karimnagar
Somnath Patil, Jt. Editor, Parivartanaachi Bhumika, Mumbai
Chirantan Brahmachari, Freelance Writer & Columnist, Divya Bhaskar, Ahmedabad.

Chirantan Brahmachari says,

Today media wants to give news that will entertain people and add spice. However, it is not media's fault alone, the audience receives such news with interest. Also media is a part of us, there is no person called the media, thus, till we change media cannot change, and we can change with the help of spirituality.

Y.S.Sharma says,

It is extremely unfortunate, but the media has lost all its ethics today. To regain them, every media aspirant must must be given a code of conduct. They must be taught to follow it, not because it is imposed, but because it will create a positive impact on his work. As far as proactivity is considered, the media today is fast to react, but they are not alert enough to tap a wrongdoing before it occurs. Thus, proactivity needs to be developed.

Shashidhar Bhandari says,

Nepal does not have freedom of press like India does. However, Indian media is also seen working under political influence. The U.S.A is trying to create conflict in Asia by dividing China and India, the two upcoming economic powers of Asia. Shouldn't the media raise a voice against such tactics? Proactive media should not remain a mere concept, it should be brought about in reality as well.

Proactive media requires media professionals who will not bend under pressure and remain faithful to the profession, for this evolution of the mind has to take place and that can happen only with the help of spiritual development.

Dr. Sanjeev Bhanawat, HOD, Journalism & Mass Comm., Rajasthan Univeristy
According to him the way we present News is very important. Any scenes or writings which provoke violence or disharmony should be prohibited. Media should realize its positive power and work on promoting acts like RTI. Positive efforts should be encouraged with the help of Media.

Dialogue II ( IT)

Mr. K. Srinivasan, CEO, Primepoint, Chennai spoke on using Media to our advantage. With the live example of National Media Conference uploaded on web via notes and pictures he emphasized on spreading the word around. Divyaraj and Noopur spoke on their experience of live blogging.

All other eminent speakers emphasized the use of technology to bring about the desired change.

National Round table Conference on the Golden Triangle of PR

Dr. C. V. Narasimha Reddi, Editor, PR Voice, Hyderabad
Spoke on Golden Triangle of PR and Media Ethics that Indian Companies need to follow stating the examples of Enron and Satyam.

Prof Ananya Mehta, Prof Symbiosis Intitute of Media and Communication Pune was of the view that its the ultimate responsibility of the PR professionals to upgrade their standars from being mere agents and become become the true guaridians of the ethics that the stakeholders of an organization expect from the PR professionals.

Mr K.C.Mauli,shared his views and experiences from his personal life and left the audience thinking. His true life experiences shared were a case study to ponder over for all PR professionals.

Day long events were planned to define the role of Media for the betterment of the society and Nation at large. All the dignitaries present emphasized on the power of Media.

National Media Conference,09, Day 2, session 2

Noopur Bapna, Divyaraj Brahmbhatt and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Self Regulation in Media- Role of Spirituality.

Participants in this discussion are
Mr. Om Gupta, Prof. & Dean, Centre for Media Studies Academy, Delhi
Prof. K.C. Mouli, Faculty, PR & Advertising, MLNC University of Journalism, Bhopal
Mr. Akshay Kumar, Former Director, PR, in PM Office, Delhi
B.K. Aasapi, National coordinator, Media wing, Mumbai
Jai Krishna Gaur, Chief Editor, Swadesh Hindi Daily, Bhopal
Prof. Ananya Mehta, Faculty, Symbiosis Institute of Media and Communication
Mr. K.d. Chadola, President, Association of Small & Medium Newspapers of India, Kanpur
Mr. Santosh Bhartiya, Ex MP, Chief Editor, Chauthi Duniya, Delhi

Q.1. to Prof. Ananya Mehta-
Today the media is said to be deteriorating in values and ethics, still there are no courses which instill values in media aspirants, why?

A. Quotes," Media professionals should have licenses like medical and law professionals."
Today the media is giving out news which will create biases and negative opinions. There should be ethics. If the media wants to enjoy the position of the fourth administrator then it needs to check itself. We take a lot of things from the west, but the west has taken values from us and they need to be retained by the Indian Media.

Q.2. to Prof.K.C. Mouli
While reporting how much can a reporter excersise self-regulation?
Can he succeed?

A. If a reporter can understand his responsibilities by himself he can regulate himself completely. Facts are sacred they must be presented neutrally. Facts cannot be twisted. A reporter must keep in mind that anything he reports has an effect on the society. Thus the reporting should not take place to increase the circulation of the paper or TRPs of the channel but for social good, he will succeed completely.

Q.3. to Mr.Jai Krishna Gaur
What is the importance of words in journalism?

A. Wars were fought because of words. Words create problems. Mahabharat occurred because Draupadi insulted Duryodhan, by calling him 'Son of the blind'. Truth should be presented sensitively, so that the society does not infer wrong meanings and create disharmony. Words have to be used with care and awareness.

Q.4. to Mr.Santosh Bhartiya
What kind of Information comes in front of you in context to news, how do you decide which news to publish?

A. There are different aspects of news reporting, reporting about cinema,etc does not mean the reporter is not a reporter in the true sense. While reporting I follow one rule to try to find out the truth and see what are the origins of the news. Then we see whom is the news affecting.

Q.5. to Mr.Om Gupta
Literature is the mirror of the society, but does this mirror show the truth or what the society wants to see?
What kind of effects were you able to see?

A. We must accept one truth that media, today, is a business. Many researches take place, however the research that takes place on a large scale is, 'How is the media affiliated to the market?' Media wants reach its buyers not its audience. Media is a product, where you expect profit. In this research we try to find out wat will motivate buyers to consume the media.

To improve this condition we study the media and its relation with society. Pro-active media helps the cause, they counter the negative effects of the mainstream media.

Q.6. Sister Niranjana
How can Rajyoga be incorporated in media?

A.The media is doing its job to some extent. However to exercise self-regulation reporters must know themselves from within, their goal must be clear, this can happen with the help of Rajyoga.

Q.7. to Mr. K.C. Mouli
Reporters have to work in dangerous situations, in such a scenario how can they exercise self-regulation?

Many professions are hazardous, that doesn't mean the people from that profession lose self-regulation. You are in this field by choice, no one has invited you to be a journalist. After joining the profession if you are afraid of the dangers then you have no option but leave the profession.

Q.8. to Mr. Santosh Bhartiya
Media is not able to regulate itself because advertisers rule the journalism, how can you regulate yourself in such a condition?

A. It is not true that advertisers control the news. They might take up space in the newspapers, but no one will say that you cannot publish some kind of news, or that we will give ads only if you publish this kind of news. All that ad people care is about the circulation or TRPs, so ads cannot be used as an excuse to publish negative or biased news.

However, Mr. Mouli differs with this opinion, he feels newspapers have to come out of the influence of the advertisers in order to report fairly.

Q.9. to Mr. Om Gupta
Every day a new newspaper is launched, there is no regulation on who can launch a newspaper, why is that so?
How much is technology helping reporting?

Its unfortunate that to start a newspaper you do not require Government permission. However, if not control there should be some kind of regulatory policies.
There was a time when it took days to spread news, today via e-mails we can send news within minutes. Thus, technology is a boon. However, content is more important than technology, technology is a mere vehicle. Mr. Ananya Mehata
How can channels stop broadcasting shows that encourage violence?

Channels must realise they are alive as long as there are viewers. They must learn to respect sensibilities of the society. To bring about this change, we require regulation, at-least till the time channels realise their duties, to stop such programmes.

Q.11. to Mr. K.D. Chandola
Why are snippets like horoscope, etc.incorporated in news?

A. Such columns are present for entertainment. They may remain but should not be given importance as they are not giving any message.

National Media Conference, 09, Day 2, Session 1.

Noopur Bapna, Divyaraj Brahmbhatt and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Day started on with the discussion on a debatable issue' Press Freedom & Its Social Responsilbility'

Prof. Kamal Dixit, National Coordinator, Media Intitative for Values, Indore said that there is a need to work on social issues without fear and fail.Changing the face of the Nation with our thoughts and potraying them in words is the prime function of all the media professionals.

Prof. Pradeep Mathur, Director, Mass Communication, Jaipur National University, stated the requirement of realizing the true powers of Media. He put forth the idea of starting a training centre for Media trainees at Brahmakumaris.He asked to change our ideologies and appreciate the work of small Newspapers across the country.

Mr. K. Srinivasan CEO, Primepoint, Chennai - He emphasizes the use of internet for social cause. There is a need to discard the negative aspects of internet and use the technology judiciously.

Mr. Madhukar Dwivedi, Editor, Mahamedha Daily, Bhopal emphasized on Principles and ethics. He said that we need to change our thinking and base it on right ideologies.

Mr. N.Seetharama Raju, Veteran Journalist, Hyderabad believes in the values imparted by Mahatma Gandhi.He quotes " The true Function of Journalism is to educate the public Mind, not to shock it with wanted and unwanted impressions." Gandhi advocated strictest adherence to truth in Journalism. It's a thought, which is required to bring about the change. Media should uphold the unity and Integrity of the country and the Democratic and Social values enshrined in the Constitution.It should promote equality, communal harmony and fraternity among people.

Dr. Sanjeev Bhanawat, HOD, Journalist & Mass Communication, Rajasthan University.According to Dr. Sanjeev we are not matured enough to handle the technology. He is unhappy to state the present situtaion where the corporate and commercial purpose is ruling the Media.He says that Press should be free from any type of ownership.He suggests to make a Media Council and train the new generation with a set of values which will build Nation.

Rajyogi B. K Mruthyunjaya, Vice- Chairperson, Education Wing, Mt. Abu thanked all the dignitaries who enlightened the present Media professionals with their own experiences. According to him the main aim of Journalist is to promote the unity and harmony of the society. Media Professionals have the responsibility of guiding the people and society. Criminalization of human ideologies should be stopped.Spirituality and values need to be embedded to promote growth. Negative thoughts need to be controlled and modulated for the good of one's own sake.

Session was brought to end with lots of information and discussion.

Saturday, September 12, 2009

National Media Conference,09,Day 1, Session 2

Noopur Bapna, Divyaraj Brahmbhatt, and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

The second session of the National Media Conference,09, Mount Abu has started. There are four panels discussing, the 'Role of Media as the Messenger of Peace', simultaneously.


B.K. Urmila says,
"It is impossible to make media a messenger of Peace unless and until we transform ourselves.

Mrs. Usha Sharma, chief Editor, Samay Srijan Times, Delhi emphasised on the need of writings that promote social good.

Mr. Narayan Murthy - Choosy 49 Fortnightly, Delhi put forth the request not to publish any type of work which creates tension and communal disharmony.

Dr. B.L Jalan National Gen. Secretary, Rural Journalist Association of India said Media needs to understand its impact on the masses. News which leads to transformation should be given priority and news imparting 4Cs should take the backseat.
Media is a pictured as a quicksand , sooner we realize better it will be.

Mr. Sukhram Yadav, Senior Editor , Natkhat, Rajbiraj, Nepal
According to him Media is the weapon to change the world. It's responsibility is to educate rather than entertain. Irresponsible journalism will not only destroy lives but the whole nation.

Mr. Tarun Sheth emphasized on purifying minds by being optimistic. To promote progress it is necessary to inculcate good thoughts in minds of people.

Mr. Ramesh Shah, Chairman, Vision True Media Group, Delhi
He stated using various examples that job of Media professionals is not easy. At times news spoil moods and thoughts but they need to be published.

Mr. Ajay Indrekar, News Editor, All India Radio, Ahmedabad
According to Mr. Indrekar Media is the most powerful pillar of the democracy. He spoke about 24 Hour News channels where every bit of news is broadcasted as Breaking News. There is much more ambiguity on the authenticity of both news and source.

B.K. Nirupam says,
"News of positive, moral and educational nature can bring about change in the people."

Dr.S.N.Shukla, Chief Editor,Chikhta Bharat,UP, says,
" Media presents sensational news like murder with different angles. However, constructive incidents are hardly reported. Change in the attitude of the media is the need of the hour. Reach of the media adds to its effectivity."

Mr. Shyam Kumar, Editor Samachar Vaarta,Lucknow says,
"While positive news will help in spreading peace, the importance of reporting the wrongdoings cannot be belittled. It is the awareness about what is happening which can help in establishing peace."

National Media Conference,09, Mr. Ashok Bairwa.

Noopur Bapna and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Honourable Minister for Information and PR, Rajasthan Mr. Ashok Bairwa was the Guest of Honour at the National Media Conference.
The minister congratulated Brahma Kumaris Media Wing for addressing an important issue like 'Role of Media and Spirituality.' He said that Indian philosophy gave importance to spirituality. Westerners and foreigners alike turned to India for spiritual experiences.

He urged the media professionals to incorporate messages, that have social relevance and will increase social benefit. According to him it is the primary responsibility of the media to create awareness. He believes the media can bring about a change in the society, and hopes that media will influence people positively, and help in creating the new world the Brahma Kumaris wish to create.

National Media Conference,09, Inaugural address

Noopur Bapna and Manjiree Gohad, students of Symbiosis Institute of Media and communication, reporting live from Mount Abu.
For more information on the National Media Seminar go to-
Honourable Minister for Urban development and Housing Nitin Bhai Patel gave the inaugural speech at the National Media Conference, 09 held at the Brahmakumari Shantivan, Mount Abu.
He said that everywhere in the world power and intellect is respected. Media has the power and the intellect. Today India has so many newspapers, channels, magazines,etc. Why?Because media has the power to create awareness. How this power is utilised is in our hands. For e.g, Atoms can be used to create a bomb or, create electricity.  
He suggests that the viewers should make a choice too. The choice of receiving media which is beneficial to them, and shunning the media which serves no purpose. This will automatically lead to a socially aware media.
Media has the  power and authority to get work done. Its media's duty to follow up the work that needs to be undertaken for social welfare.
Media is such a powerful entity that it cannot be controlled or censored.

National Media Conference,09, Day 1, Session1

Noopur Bapna and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.
Brahma Kumaris media wing, has organised a media seminar to define the role of media in promoting spirituality  for peace and development. Veterans of various media houses and newspapers have graced the occasion.
The traditional song and dance welcome proceedings have taken place.
The dignitaries on the dias are,
B.K. Geeta Behen, 
Rajyogi B.K. Karuna(Vice-chairperson, Media-wing)
Dr. V.C.Narsimha Reddi,(Editor PR Voice; Ex Director,Information & PR, Hyderabad)
Rajyogini B.K. Sheilu (Director, Rajyoga Shivir, Mount abu)
Rajyogi B.K. Om Prakash (Chairperson Media Wing, Indore)
Mr. Ashok Panda (MLA, Bhubhaneshwar)
Rajyogi B.K. Nirwair
Honourable Ministers,
Mr. Ashok Bairwa, (Minister of State for Information and PR, Govt. of Rajasthan)
Mr. Nitin bhai Patel, (Minister for Urban Development &Housing, Gvt. of Gujarat)
1500 media persons, from across the nation, have gathered here to attend the conference
Mr. Om Prakash, has expressed happiness over the presence of the media persons, he is putting forward the validity of media's role on this topic.
According to him, the destruction that took place during WW2 was due to the importance given to the Intelligence Quotient, however, Emotional Quotient was ignored. Once that was recognised, they found something else lacking i.e. Spiritual quotient.
The media is focused on 4 c's 1. Cricket, 2. Crime , 3. Cinema, 4. Celebrities.
Its primary focus should be- Social Development and upliftment of people 
Mr.V.C. Narsimha Reddi says, there are two trends today
1. Urge to earn money, by hook or by crook- which has led to unrest.
2. Due to this unrest people are turning to spirituality
3. The media is capitalising on this trend. We have channels like Astha, etc.
However, the media is not giving it a right direction. Today news is on sale. Money runs the business, not social responsibility. 
He suggests there should be
1. National survey of role of media in promoting spirituality
2. National mission for spirituality
3. Media should be empowered with spiritual thoughts.  
4. The golden triangle of professionalism, ethics and spirituality must be incorporated in media.
5. Well led public relations for spiritual organisation.
The conference is well-linked with all technological devices like translating device, video recording, etc.
Mr. Ashok Panda feels that media should follow ethics and social norms, it should not peek into others private affairs, unless they affect the society.
The lighting of lamp has taken place, the media conference has been is declared open. 

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