Wednesday, December 02, 2009

Presentation on 'Emergence of Social Media' at NITTTR, Chennai

National Institute of Technical Teachers Training and Research, Chennai provides training to all the Engineering College Teachers in South India to update and improve their teaching skills. This is one of the autonomous Institutions under HR Ministry of the Government of India.
The Institute is located in a 27 acre sprawling green campus. They had invited me to address their faculty members and research scholars on the 'Emergence of Social Meida' on 2nd December 2009. Dr. S Mohan, Director and other Senior Faculty members were present. Some of the pictures taken during the occassion:

This is the presentation, I made on that day.
The meeting was professionally well coordinated by Ms Malliga Padmanabhan, Sr. Systems Analyst of NITTR. This is one of the four Institutions set up by the Central Government to train the Engineering College teachers. More details about them can be had at

Sunday, November 22, 2009

Telugu Journalists' Association (TEJOUS) event on Media 2.0

Telugu Journalists' Association (TEJOUS) on 21st November 2009 organised a presentation session at Chennai by K. Srinivasan, Prime Point Foundation on the latest trends in technology media, which is otherwise known as Media 2.0. Mr R Bhagwan Singh, Founder President of TEJOUS and presently Consulting Editor of Deccan Chronicle delivered the key note address and introduced the subject. Gist of the talk is given below the photographs.

K. Srinivasan in his presentation broadly explained the following:

1. Bird's eye view of the growth of internet at global level and specific reference to India.
2. How the traditional mainline media like print and television use the internet
3. Comparison between English papers and Regional language papers (net editions) in their traffic ranking and unique visitors per day.
4. Impact of important events like YSR Reddy accident on the net editions
5. Various types of social media and their emergence in the past one decade
6. How journalists can make use of the social media for their professional needs

We will also publish the power point presentation along with audio shortly as PodMagazine in our PodUniversal site.

Saturday, October 24, 2009

Combating cyber crimes - A workshop by Cyber Society

Cyber Society of India held an one-day workshop at Chennai on 23rd October 2009 on "Combating Cyber Crimes in financial transactions and the role of Standards". The workshop was inaugurated by Mr T S Krishnamoorthy, former Chief Election Commissioner of India. Please read the proceedings below and watch the photographs.

Report by V Rajendran, Secretary, CySI

Proceedings of the CySI Workshop on "Combating Cyber Crimes in financial transactions and the role of Standards" - on 23-10-09, at Hotel Savera .

The meeting started with a welcome address by Chairman Shri R. Ramamurthy. He gave an introduction of CySI’s activities and a brief account of CySI’s commitment in spreading awareness on Cyber Crimes and related areas. Talking from his past experience of participating in international conferences on Cyber Crimes, he narrated the various crime-prone areas and the tasks ahead for citizens, investigators, governments and finally the NGOs.
The Chief Guest of the workshop Shri T.S. Krishnamurthy was introduced by Shri K. Srinivsan, CEO Prime Point Foundation and a founder-life member of CySI. While introducing, he narrated the tremendous contribution of Shri TSK in his role as Chief Election Commissioner, when for the first time, the country went on a 100% EVM-based elections.
Mr T S Krishnamoorthy
Shri T. S. Krishnamurthy former Chief Election Commissioner, inaugurated the workshop. In his inaugural address, he briefly discussed the cyber crime scenario in the country. He narrated the various vulnerable areas in computers and stressed the need for increasing awareness on the use of computers, its fraud-prone areas. He wondered how even educated people fall an innocent prey to computer crimes falling victims to greed for money. He presented the modus operandi in Nigerian Crimes, credit card frauds etc. and finally lauded the efforts of CySI and assured to be closely associated with the activities of CySI in all its socio-academic activities in future.
Mr C L Ramakrishnan
Shri A Vijayakumar Life Member of CySI introduced Shri C.L. Ramakrishnan, former DGP adding that as a former DGP and a former DVAC, he has rendered memorable service in the police force, which is worthy of emulation for any police official. He added that Shri CLR enrolled for and completed his Ph.D. in Vedanta after his retirement.
Shri C.L. Ramakrishnan, delivering the key-note address stressed the relevance of I.T. Act, the circumstances under which the Act was passed and its use in investigation. Drawing from his experience as a top police official of the State, he said the basic urge to commit any fraud is greed and lust for some thing that do not belong to the individual. He said that only the modes of committing the crime vary in a cyber crime and it is basically an electronic variant of normal crime only. He jocularly added that in a cyber crime, it is sometimes easy to commit and difficult to detect, whereas a normal and physical crime is difficult to commit and easy to detect. He highlighted the efforts of the police in nabbing a cyber criminal and the special tasks that it normally involves.
Mr V Rajendran
After the tea break, Shri V Rajendran Secretary of Cyber Society of India and a practicing Cyber Law Advocate and Consultant presented the various cyber crimes reported and the role and relevance of I.T. Act 2000 and the amendment Act 2008. He presented some of the most important sections of the Act and compared it with the significant provisions of I.P.C. which bear relevance in the I,T. scenario. He presented how effective the Act has been, over the past years and the significance of the 2008 amendments.
Mr N R Krishnakumar
Shri N.R. Krishnamukar Regional Director of DNV, the main sponsors of the event gave a very rich presentation. He described the best practices in the industry to combat cyber crime and the usefulness of ISO 27001 standards and 27002 standards. He discussed the requirements of such standards and highlighted the importance of putting these into practice and going for the appropriate certification adding that expenditure on adherence to best practices and standards is like expenditure spent on a life-jacket or a fire-extinguisher and that the return on such expenditure should never be calculated in simple terms.
Dr B Muthukumaran
After the lunch break, Dr B. Muthukumaran Chief Security Consultant of Gemini Communications Ltd presented the security aspects in a typically networked environment stressing upon the need for having sound systems like anti-virus, fire-wall with intrusion prevention and intrusion detection. He gave a demo in the form of video clipping of a typical scenario describing the features of good security practices in a corporate organization. He urged upon the corporates and security heads present to understand the requirements of a sound security policy in the organisation.
Mr S N Ravichandran
Shri S.N. Ravichandran, from CySI Coimbatore gave a simple interesting and user-friendly talk on the various cyber crime cases being reported to the police every day. He explained the practical difficulties in investigating a cyber crime. He stressed the importance of parental care and monitoring when the children browse the net. He also explained how many vital cases go un-reported and how many ISPs and Banks handle such issues without proper care that they deserve, like opening an account without address verification in a Bank, giving a mobile with an id proof etc.
Mr M L Srinivasan
Shri M.L. Srinivasan started his rich presentation commenting about the meaning of the words, threats, vulnerabilities and risks. He described the practical implications of risks in an enterprise and described what is popularly called a bot and botnet. He gave pictorial representations of how a computer system gets affected by a bot and how it acts as a zombie invariably without the knowledge of the rightful owner of the PC. He gave useful tips on how to guard against such threats for a home user as well as for a corporate user.
Interaction session
Participants gave a wonderful feed-back introducing one after another. Participants from banks commented that more sessions could have been included on topics concerning cyber crime areas in financial transactions especially in banking. Almost everyone praised the way the workshop was conducted sticking to the time schedule and giving a good coverage of all the areas planned for.
There was a very good interactive session with participants posing questions on the various areas covered by the speakers right from mobile frauds, credit card frauds, phising, guarding against id theft etc
Shri U.P. Prakasham Treasurer of CySI summed up the entire proceedings of the day in a very brief and crisp manner narrating the highlights of every session. He proposed vote of thanks thanking everyone for the successful conduct of the programme and every participant for the valuable contribution in the interactive and other sessions.

Wednesday, October 21, 2009

Public Sector PR forum event at Chennai

Public Sector Public Relations Forum, Tamilnadu organised a meeting on 20th October 2009 at Chennai. Dr T V Somanathan IAS (Secretary to Government of Tamilnadu and Managing Director of Chennai Metro Rail Limited) made a wonderful presentation on the proposed Chennai Metro Rail project.
Dr Somanathan, holds a Ph.D in Economics. He is a qualified Chartered Accoutant, Cost Accountant and a Company Secretary. He is a student of Harvard Business School. 1987 batch IAS officer, Dr Somanathan stood second at all india level in the IAS and also won the Gold Medal as the best probationer of his batch.
Dr Somanathan explained the details of Chennai Metro Rail project. The cost of project is estimated at Rs.14,600 crores, besides the cost of acquisition of lands which is etimated at around Rs.1,900 croroes. 45 KM metro line, when completed in 2014 or 2015 will be the fourth largest metro rail project in the world. This project will be completed in two phases.
Presently, Chennai has around 28 lakhs of vehicle population (1.4 laksh in 1984) and is growing at 14% annually. Chennai city is one of the oldest cities of the country with narrow roads. Due to the economic growth, the traffic is increassing in large number. Presently, the electric suburb trains transport around 8 lakhs of passengers every day, while MRTS transport nearly 90,000 passengers. The city buses transport around 48 lakhs of passengers. When Metro Rail project is completed, it may likely to transport around 8 lakhs of passengers every day.
Dr Somanathan explained various challenges that this project may face, like land acquisition, traffic management, shifting of existing utility services and also co-ordination with other projects, etc. He was also explaining as to how they propose to meet the challenges to minimise the inconvenience to the general public and to complete the projects in time.
Dr Somanathan said that when the Metro Rail projects gets completed, it would help the chennai citizens greatly. However, he appealed to the people to bear with the inconvenience caused to them during the project works. For nearly one to two years, the Chennai citizens may suffer inconvenience in the traffic, as if 35 fly-overs are being constructed simultaneously. However, they are working out so meticulously, to minimise the inconvenience to the people.
Let us all pray Almighty for save and successful implementation of the Metro Rail project at Chennai. On behalf of the citizens, we should also extend maximum cooperation and understanding with the project officials for smooth and safe implementation.

Tuesday, October 06, 2009

Presentation and Public speaking skills - Workshop

Normally, whenever, we think of Co-operative Banks, we assume to be old dilapidated buildings with improper maintenance. But, I was pleasantly surprised to see the Agricultural Co-operative Staff Training Institute (ACSTI) at Madhavaram, in the outskirts of Chennai. I had the opportunity of visiting the Institute on 6th October 2009 to conduct half-a-day workshop on "Presentation and Public speaking skills" for their trainees.

This Institute is managed and run by Tamilnadu State Apex Co-operative Bank Limited. The Institute situated in 5 acre natural green environment provides a conducive atmosphere for training. The dining hall, hostel rooms, class rooms and conference halls fitted with modern gadgets, library, etc. give the look of corporate training centre. They provide all types of training from freshers to senior level management executives on banking. Very unfortunately, they are not known outside.
I wondered when I was invited by Mr Manohar, Principal of the Institute to conduct a half-a-day workshop on 'Presentation and Public speaking skills' for their trainees. Probably this is the first time, this Institute had thought of inclusion of this workshop in the regular training schedule. Even when the Nationalised Public Sector Banks and Corporate giants have not thought of exposing heir employees for the much needed presentation skills, this Institute had pro-actively planned to prepare their trainees to face the competition from the public and private sector banks.
Around 50 trainees participated in this workshop. The purpose of this workshop was to create confidence amongst the trainees for presentation skills. After 45 minutes of introductory session, I asked a few participants to talk on theme of their choice for 5 minutes. Some people were asked to speak extempore. All the speeches of the participants were recorded in video and later played and reviewed. Surprisingly, many of the trainees, who had expressed 'stage fear', 'lack of fluency'. 'lack of confidence', etc. have all done well, belying their own apprehensions. Ultimately, this exercise has proved that people had only false fear or apprehension about themselves without any base and when they were given an opportunity they performed better.
Public Sector and Private Sector organisations should take cue from this little known 'Co-operative Training Institute' to train their own employees.

Sunday, September 13, 2009

National Media Conference,09, Day 2, session 3

Noopur Bapna, Divyaraj Brahmbhatt and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Dialogue-1 Print Media, Positive and Proactive Media for Better Society

Dr. Sanjeev Bhanawat, HOD, Journalism& Mass Comm, Rajasthan University
Shashidhar Bhandari, President, Association of Progressive Journalists of Nepal, KTM
Y.S, Sharma, Freelance Journalist, Karimnagar
Somnath Patil, Jt. Editor, Parivartanaachi Bhumika, Mumbai
Chirantan Brahmachari, Freelance Writer & Columnist, Divya Bhaskar, Ahmedabad.

Chirantan Brahmachari says,

Today media wants to give news that will entertain people and add spice. However, it is not media's fault alone, the audience receives such news with interest. Also media is a part of us, there is no person called the media, thus, till we change media cannot change, and we can change with the help of spirituality.

Y.S.Sharma says,

It is extremely unfortunate, but the media has lost all its ethics today. To regain them, every media aspirant must must be given a code of conduct. They must be taught to follow it, not because it is imposed, but because it will create a positive impact on his work. As far as proactivity is considered, the media today is fast to react, but they are not alert enough to tap a wrongdoing before it occurs. Thus, proactivity needs to be developed.

Shashidhar Bhandari says,

Nepal does not have freedom of press like India does. However, Indian media is also seen working under political influence. The U.S.A is trying to create conflict in Asia by dividing China and India, the two upcoming economic powers of Asia. Shouldn't the media raise a voice against such tactics? Proactive media should not remain a mere concept, it should be brought about in reality as well.

Proactive media requires media professionals who will not bend under pressure and remain faithful to the profession, for this evolution of the mind has to take place and that can happen only with the help of spiritual development.

Dr. Sanjeev Bhanawat, HOD, Journalism & Mass Comm., Rajasthan Univeristy
According to him the way we present News is very important. Any scenes or writings which provoke violence or disharmony should be prohibited. Media should realize its positive power and work on promoting acts like RTI. Positive efforts should be encouraged with the help of Media.

Dialogue II ( IT)

Mr. K. Srinivasan, CEO, Primepoint, Chennai spoke on using Media to our advantage. With the live example of National Media Conference uploaded on web via notes and pictures he emphasized on spreading the word around. Divyaraj and Noopur spoke on their experience of live blogging.

All other eminent speakers emphasized the use of technology to bring about the desired change.

National Round table Conference on the Golden Triangle of PR

Dr. C. V. Narasimha Reddi, Editor, PR Voice, Hyderabad
Spoke on Golden Triangle of PR and Media Ethics that Indian Companies need to follow stating the examples of Enron and Satyam.

Prof Ananya Mehta, Prof Symbiosis Intitute of Media and Communication Pune was of the view that its the ultimate responsibility of the PR professionals to upgrade their standars from being mere agents and become become the true guaridians of the ethics that the stakeholders of an organization expect from the PR professionals.

Mr K.C.Mauli,shared his views and experiences from his personal life and left the audience thinking. His true life experiences shared were a case study to ponder over for all PR professionals.

Day long events were planned to define the role of Media for the betterment of the society and Nation at large. All the dignitaries present emphasized on the power of Media.

National Media Conference,09, Day 2, session 2

Noopur Bapna, Divyaraj Brahmbhatt and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Self Regulation in Media- Role of Spirituality.

Participants in this discussion are
Mr. Om Gupta, Prof. & Dean, Centre for Media Studies Academy, Delhi
Prof. K.C. Mouli, Faculty, PR & Advertising, MLNC University of Journalism, Bhopal
Mr. Akshay Kumar, Former Director, PR, in PM Office, Delhi
B.K. Aasapi, National coordinator, Media wing, Mumbai
Jai Krishna Gaur, Chief Editor, Swadesh Hindi Daily, Bhopal
Prof. Ananya Mehta, Faculty, Symbiosis Institute of Media and Communication
Mr. K.d. Chadola, President, Association of Small & Medium Newspapers of India, Kanpur
Mr. Santosh Bhartiya, Ex MP, Chief Editor, Chauthi Duniya, Delhi

Q.1. to Prof. Ananya Mehta-
Today the media is said to be deteriorating in values and ethics, still there are no courses which instill values in media aspirants, why?

A. Quotes," Media professionals should have licenses like medical and law professionals."
Today the media is giving out news which will create biases and negative opinions. There should be ethics. If the media wants to enjoy the position of the fourth administrator then it needs to check itself. We take a lot of things from the west, but the west has taken values from us and they need to be retained by the Indian Media.

Q.2. to Prof.K.C. Mouli
While reporting how much can a reporter excersise self-regulation?
Can he succeed?

A. If a reporter can understand his responsibilities by himself he can regulate himself completely. Facts are sacred they must be presented neutrally. Facts cannot be twisted. A reporter must keep in mind that anything he reports has an effect on the society. Thus the reporting should not take place to increase the circulation of the paper or TRPs of the channel but for social good, he will succeed completely.

Q.3. to Mr.Jai Krishna Gaur
What is the importance of words in journalism?

A. Wars were fought because of words. Words create problems. Mahabharat occurred because Draupadi insulted Duryodhan, by calling him 'Son of the blind'. Truth should be presented sensitively, so that the society does not infer wrong meanings and create disharmony. Words have to be used with care and awareness.

Q.4. to Mr.Santosh Bhartiya
What kind of Information comes in front of you in context to news, how do you decide which news to publish?

A. There are different aspects of news reporting, reporting about cinema,etc does not mean the reporter is not a reporter in the true sense. While reporting I follow one rule to try to find out the truth and see what are the origins of the news. Then we see whom is the news affecting.

Q.5. to Mr.Om Gupta
Literature is the mirror of the society, but does this mirror show the truth or what the society wants to see?
What kind of effects were you able to see?

A. We must accept one truth that media, today, is a business. Many researches take place, however the research that takes place on a large scale is, 'How is the media affiliated to the market?' Media wants reach its buyers not its audience. Media is a product, where you expect profit. In this research we try to find out wat will motivate buyers to consume the media.

To improve this condition we study the media and its relation with society. Pro-active media helps the cause, they counter the negative effects of the mainstream media.

Q.6. Sister Niranjana
How can Rajyoga be incorporated in media?

A.The media is doing its job to some extent. However to exercise self-regulation reporters must know themselves from within, their goal must be clear, this can happen with the help of Rajyoga.

Q.7. to Mr. K.C. Mouli
Reporters have to work in dangerous situations, in such a scenario how can they exercise self-regulation?

Many professions are hazardous, that doesn't mean the people from that profession lose self-regulation. You are in this field by choice, no one has invited you to be a journalist. After joining the profession if you are afraid of the dangers then you have no option but leave the profession.

Q.8. to Mr. Santosh Bhartiya
Media is not able to regulate itself because advertisers rule the journalism, how can you regulate yourself in such a condition?

A. It is not true that advertisers control the news. They might take up space in the newspapers, but no one will say that you cannot publish some kind of news, or that we will give ads only if you publish this kind of news. All that ad people care is about the circulation or TRPs, so ads cannot be used as an excuse to publish negative or biased news.

However, Mr. Mouli differs with this opinion, he feels newspapers have to come out of the influence of the advertisers in order to report fairly.

Q.9. to Mr. Om Gupta
Every day a new newspaper is launched, there is no regulation on who can launch a newspaper, why is that so?
How much is technology helping reporting?

Its unfortunate that to start a newspaper you do not require Government permission. However, if not control there should be some kind of regulatory policies.
There was a time when it took days to spread news, today via e-mails we can send news within minutes. Thus, technology is a boon. However, content is more important than technology, technology is a mere vehicle. Mr. Ananya Mehata
How can channels stop broadcasting shows that encourage violence?

Channels must realise they are alive as long as there are viewers. They must learn to respect sensibilities of the society. To bring about this change, we require regulation, at-least till the time channels realise their duties, to stop such programmes.

Q.11. to Mr. K.D. Chandola
Why are snippets like horoscope, etc.incorporated in news?

A. Such columns are present for entertainment. They may remain but should not be given importance as they are not giving any message.

National Media Conference, 09, Day 2, Session 1.

Noopur Bapna, Divyaraj Brahmbhatt and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Day started on with the discussion on a debatable issue' Press Freedom & Its Social Responsilbility'

Prof. Kamal Dixit, National Coordinator, Media Intitative for Values, Indore said that there is a need to work on social issues without fear and fail.Changing the face of the Nation with our thoughts and potraying them in words is the prime function of all the media professionals.

Prof. Pradeep Mathur, Director, Mass Communication, Jaipur National University, stated the requirement of realizing the true powers of Media. He put forth the idea of starting a training centre for Media trainees at Brahmakumaris.He asked to change our ideologies and appreciate the work of small Newspapers across the country.

Mr. K. Srinivasan CEO, Primepoint, Chennai - He emphasizes the use of internet for social cause. There is a need to discard the negative aspects of internet and use the technology judiciously.

Mr. Madhukar Dwivedi, Editor, Mahamedha Daily, Bhopal emphasized on Principles and ethics. He said that we need to change our thinking and base it on right ideologies.

Mr. N.Seetharama Raju, Veteran Journalist, Hyderabad believes in the values imparted by Mahatma Gandhi.He quotes " The true Function of Journalism is to educate the public Mind, not to shock it with wanted and unwanted impressions." Gandhi advocated strictest adherence to truth in Journalism. It's a thought, which is required to bring about the change. Media should uphold the unity and Integrity of the country and the Democratic and Social values enshrined in the Constitution.It should promote equality, communal harmony and fraternity among people.

Dr. Sanjeev Bhanawat, HOD, Journalist & Mass Communication, Rajasthan University.According to Dr. Sanjeev we are not matured enough to handle the technology. He is unhappy to state the present situtaion where the corporate and commercial purpose is ruling the Media.He says that Press should be free from any type of ownership.He suggests to make a Media Council and train the new generation with a set of values which will build Nation.

Rajyogi B. K Mruthyunjaya, Vice- Chairperson, Education Wing, Mt. Abu thanked all the dignitaries who enlightened the present Media professionals with their own experiences. According to him the main aim of Journalist is to promote the unity and harmony of the society. Media Professionals have the responsibility of guiding the people and society. Criminalization of human ideologies should be stopped.Spirituality and values need to be embedded to promote growth. Negative thoughts need to be controlled and modulated for the good of one's own sake.

Session was brought to end with lots of information and discussion.

Saturday, September 12, 2009

National Media Conference,09,Day 1, Session 2

Noopur Bapna, Divyaraj Brahmbhatt, and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

The second session of the National Media Conference,09, Mount Abu has started. There are four panels discussing, the 'Role of Media as the Messenger of Peace', simultaneously.


B.K. Urmila says,
"It is impossible to make media a messenger of Peace unless and until we transform ourselves.

Mrs. Usha Sharma, chief Editor, Samay Srijan Times, Delhi emphasised on the need of writings that promote social good.

Mr. Narayan Murthy - Choosy 49 Fortnightly, Delhi put forth the request not to publish any type of work which creates tension and communal disharmony.

Dr. B.L Jalan National Gen. Secretary, Rural Journalist Association of India said Media needs to understand its impact on the masses. News which leads to transformation should be given priority and news imparting 4Cs should take the backseat.
Media is a pictured as a quicksand , sooner we realize better it will be.

Mr. Sukhram Yadav, Senior Editor , Natkhat, Rajbiraj, Nepal
According to him Media is the weapon to change the world. It's responsibility is to educate rather than entertain. Irresponsible journalism will not only destroy lives but the whole nation.

Mr. Tarun Sheth emphasized on purifying minds by being optimistic. To promote progress it is necessary to inculcate good thoughts in minds of people.

Mr. Ramesh Shah, Chairman, Vision True Media Group, Delhi
He stated using various examples that job of Media professionals is not easy. At times news spoil moods and thoughts but they need to be published.

Mr. Ajay Indrekar, News Editor, All India Radio, Ahmedabad
According to Mr. Indrekar Media is the most powerful pillar of the democracy. He spoke about 24 Hour News channels where every bit of news is broadcasted as Breaking News. There is much more ambiguity on the authenticity of both news and source.

B.K. Nirupam says,
"News of positive, moral and educational nature can bring about change in the people."

Dr.S.N.Shukla, Chief Editor,Chikhta Bharat,UP, says,
" Media presents sensational news like murder with different angles. However, constructive incidents are hardly reported. Change in the attitude of the media is the need of the hour. Reach of the media adds to its effectivity."

Mr. Shyam Kumar, Editor Samachar Vaarta,Lucknow says,
"While positive news will help in spreading peace, the importance of reporting the wrongdoings cannot be belittled. It is the awareness about what is happening which can help in establishing peace."

National Media Conference,09, Mr. Ashok Bairwa.

Noopur Bapna and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.

For more information on the conference see-

Honourable Minister for Information and PR, Rajasthan Mr. Ashok Bairwa was the Guest of Honour at the National Media Conference.
The minister congratulated Brahma Kumaris Media Wing for addressing an important issue like 'Role of Media and Spirituality.' He said that Indian philosophy gave importance to spirituality. Westerners and foreigners alike turned to India for spiritual experiences.

He urged the media professionals to incorporate messages, that have social relevance and will increase social benefit. According to him it is the primary responsibility of the media to create awareness. He believes the media can bring about a change in the society, and hopes that media will influence people positively, and help in creating the new world the Brahma Kumaris wish to create.

National Media Conference,09, Inaugural address

Noopur Bapna and Manjiree Gohad, students of Symbiosis Institute of Media and communication, reporting live from Mount Abu.
For more information on the National Media Seminar go to-
Honourable Minister for Urban development and Housing Nitin Bhai Patel gave the inaugural speech at the National Media Conference, 09 held at the Brahmakumari Shantivan, Mount Abu.
He said that everywhere in the world power and intellect is respected. Media has the power and the intellect. Today India has so many newspapers, channels, magazines,etc. Why?Because media has the power to create awareness. How this power is utilised is in our hands. For e.g, Atoms can be used to create a bomb or, create electricity.  
He suggests that the viewers should make a choice too. The choice of receiving media which is beneficial to them, and shunning the media which serves no purpose. This will automatically lead to a socially aware media.
Media has the  power and authority to get work done. Its media's duty to follow up the work that needs to be undertaken for social welfare.
Media is such a powerful entity that it cannot be controlled or censored.

National Media Conference,09, Day 1, Session1

Noopur Bapna and Manjiree Gohad, students of Symbiosis Institute of Media and Communication, reporting live from Mount Abu.
Brahma Kumaris media wing, has organised a media seminar to define the role of media in promoting spirituality  for peace and development. Veterans of various media houses and newspapers have graced the occasion.
The traditional song and dance welcome proceedings have taken place.
The dignitaries on the dias are,
B.K. Geeta Behen, 
Rajyogi B.K. Karuna(Vice-chairperson, Media-wing)
Dr. V.C.Narsimha Reddi,(Editor PR Voice; Ex Director,Information & PR, Hyderabad)
Rajyogini B.K. Sheilu (Director, Rajyoga Shivir, Mount abu)
Rajyogi B.K. Om Prakash (Chairperson Media Wing, Indore)
Mr. Ashok Panda (MLA, Bhubhaneshwar)
Rajyogi B.K. Nirwair
Honourable Ministers,
Mr. Ashok Bairwa, (Minister of State for Information and PR, Govt. of Rajasthan)
Mr. Nitin bhai Patel, (Minister for Urban Development &Housing, Gvt. of Gujarat)
1500 media persons, from across the nation, have gathered here to attend the conference
Mr. Om Prakash, has expressed happiness over the presence of the media persons, he is putting forward the validity of media's role on this topic.
According to him, the destruction that took place during WW2 was due to the importance given to the Intelligence Quotient, however, Emotional Quotient was ignored. Once that was recognised, they found something else lacking i.e. Spiritual quotient.
The media is focused on 4 c's 1. Cricket, 2. Crime , 3. Cinema, 4. Celebrities.
Its primary focus should be- Social Development and upliftment of people 
Mr.V.C. Narsimha Reddi says, there are two trends today
1. Urge to earn money, by hook or by crook- which has led to unrest.
2. Due to this unrest people are turning to spirituality
3. The media is capitalising on this trend. We have channels like Astha, etc.
However, the media is not giving it a right direction. Today news is on sale. Money runs the business, not social responsibility. 
He suggests there should be
1. National survey of role of media in promoting spirituality
2. National mission for spirituality
3. Media should be empowered with spiritual thoughts.  
4. The golden triangle of professionalism, ethics and spirituality must be incorporated in media.
5. Well led public relations for spiritual organisation.
The conference is well-linked with all technological devices like translating device, video recording, etc.
Mr. Ashok Panda feels that media should follow ethics and social norms, it should not peek into others private affairs, unless they affect the society.
The lighting of lamp has taken place, the media conference has been is declared open. 

Tuesday, May 12, 2009

GFPR launches Chennai Chapter with an UnConference

Global Forum for Public Relations, (GFPR) a global body of PR professionals launched their Chennai Chapter on 9th May 2009. Young team of PR professionals and students took oath as Managing Committee members.

Sakthi Prasanna (Chairman), Narrendiran (Vice Chairman), Raja Marthandam (Secretary), and other Committee Members Poornima, Krishnamurthy, Sampath took oath during the launch function. (see picture below)

Managing Committee members taking oathPlease see this visual show of the event, by clicking 'play button'.

The launch function was followed with an "UnConference" on the theme "Communication during recession". Since it was an UnConference, all the participants had the opportunity to share the views. Experts like Madan Behal (MD, Adfactors PR), Ravi Srinivasan (Editor, Mail Today), Arun Aroa (Associate VP, GMR Dial), C J Singh (MD, Core PR) and Chandra Mouli (CEO, Blue Lotus PR) shared their views live during the UnConference over telephone from their places. They also answered the questions from the audience. B N Kumar (CEO, Concept PR), T N Ashok (Corporate Consultant and former Economic Editor of PTI), Susan Koshy (Former General Manager - Corporate communication, IDBI), B K Karuna (National President, GFPR) were personally present and shared the views.

The important issues that were discussed were:

1. whether recession is a myth or a relaity?
2. Which are the sectors that are affected by this slow down?
3. How to convert this situation into an opportunity for growth and out-of-the-box thinking?
3. What are the communication strategies that we need to adopt?

and many more issues. Please listen to the excerpts from the UnConference session, by clicking 'play' button in the flash player. If the streaming of audio is not smooth, you can right click this link and save the target as mp3 file in your desktop and listen through your player. (22 minutes)

The audio may also be listened from the following link

Sunday, April 26, 2009

Media students intereact with Former Chief Election Commissioner

Mr T S Krishnamoorthy answering a question from a journalism student of Madurai Kamaraj UniversityPodUniversal Edition 75

Madurai Kamaraj University provides Distance Education programme at Post Graduate level on Mass Communication/Journalism and Advertisement/Public Relations. Contact classes were held at Chennai during this week for the first year PG students of Mass communication. For the first time ever in any University, the University organised a live Press Conference and Interaction programme for these students with the help of Chennai Press Club. They had invited Mr T S Krishnamoorthy, Former Chief Election Commissioner of India for this interaction session.

Mr S P Lakshmanan (Editor, Arasiyal), Mr Bharathi Thamizhan (Joint Secretary of Chennai Press Club), Mr Nurullah (Senior Journalist), Prof. M V Nagarajan (Co-ordinator for this Distrance Education programme) were also present. Since, I am in the Board of Studies of this University, I was also invited. The interaction session lasted for one hour. The future journalists, were very creative in asking several questions.

Please listen to the excerpts from the interaction session (16 minutes), by clicking 'play' button in the flash palyer. (The streaming of the audio will be smooth in broad band connections. If you find any difficulty, right click this link and save the link to your desktop and listen through mp3 player.)

The audio may also listened from the following link

If you want to know more about the distance education programme of Madurai Kamaraj University please visit or send your mail to Prof. M V Nagarajan, Co-ordinator to

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