Monday, January 31, 2011

Measuring of internal and external image - Image Audit

Hindu Business Line organises 'Business Line Club' in various colleges and arranges interaction session with industry experts on all topics.  K. Srinivasan, Founder of Prime Point Foundation was invited by Hindu Business LIne Club to give a talk on "Measuring internal and external image - Image Audit" to the Management students of Manakula Vinayakar Institute of Technology, Puducherry on 31st Jan 2011.
In the talk, K. Srinivasan explained how perception was getting formed and the importance of understanding the 'hidden perception' of stake holders. He also explained how perception leads to image.  He  explained the techniques of studying the 'hidden perception' known as 'Image Audit'. He advised the students to visit to know more about this concept and to look at some of the sample reports.  
Srinivasan  answered various questions posed by the students on the concept of image and perception.  
Please see the photo stream:

Wednesday, January 12, 2011

Business Communication Course at Bharatiya Vidya Bhavan sets the trend

Bharatiya Vidya Bhavan, Chennai launched an unique skill based Business Communication Course for the working professionals in July 2010.  This is a  week-end course spread over  120 hours (20 week ends - 40 days x 3 hours each) focussing only on skill development.  15 experts and 10 CEOs/achievers handled the sessions.  The course was launched by Dr Abdul Kalam in July 2010 at Bharatiya Vidya Bhavan.
L to R: K. Srinivasan, N Ravi, M Narendra,
T S Krishna Murthy. K N Ramaswamy and Vaidyanathan
The convocation to distribute the certificates was held on Sunday the 2nd Jan 2011 at Bhavan.  Mr T S Krishna Murthy (Former Chief Election Commissioner of India and now the Chairman of Bhavan's Chennai Kendra), Mr N Ravi (Vice Chairman of Bharatiya Vidya Bhavan and Editor of The Hindu), Mr M Narendra (Chairman and Managing Director of Indian Overseas Bank) participated and shared their valuable thoughts on communication trends. 
The photo stream of the event:

Mr K. Srinivasan, Chairman of Prime Point Foundation and the Course Director presented a brief report on the course.

Mr T S Krishna Murthy, Chairman of the Chennai Kendra delivered his special address.  In his address, Mr Krishna Murthy stressed the growing importance of   business communication in the competitive environment. 

Mr N Ravi, Editor of The Hindu presided over the function and delivered his address. Mr Ravi emphasised the need for maintaining  long form of communication, which is now distorted due to SMS, Email, etc.   Mr Ravi will be the Chairman of the 'Board of Studies' for the Second batch, which will start in February, 2011.

Mr M Narendra, Chairman of Indian Overseas Bank was the Chief Guest and delivered his address focussing on the need of internal communication in organisations.  He said that only internal communication leads to external communication.

Bharatiya Vidya Bhavan, Chennai will be launching the second batch of the Business Communication Course in February 2011.  Interested may contact through email

Saturday, January 08, 2011

Prasar Bharati to introduce new HR Policy to suit global standards

Prasar Bharati Board has set up a committee headed by Mr V Shivakumar, Member (Personnel) to draft a new HR Policy, including recruitment and service conditions, to suit the changing needs.
V Shivakumar
While disclosing this in a Seminar on "Public Service Broadcasting" organised by Programme Staff Association of AIR and DD, here today, Mr Shivakumar said that the policy would be drawn up to meet the global standards.  He also said, that the draft policy would be submitted to the Prasar Bharati Board in 3 months, who would forward to the Government of India for approval.
The Seminar was organised to get the feedback from the persons of different walks of life.  Mr K. Srinivasan, Chairman, Prime Point Foundation urged  the Prasar Bharati  to change its mindset to manage the competition from the private operators and adopt new techniques.  
Mr R Bhagwan Singh, Consulting Editor, Deccan Chronicle said that if they could not improve the Prasar Bharati, they could close down the organisation.
Dr G Ravindran, HOD, Department of Journalism of University of Madras said that Government of India was the third largest advertiser for the private channels, while they did  not support Prasar Bharati for improvement.
Mr G Jayalal, Deputy Director General of AIR, New Delhi said that both DD and AIR had great competencies for  handling any situations.  Even during natural calamities, only the public service broadcasters were providing information to the public.  He also said, nearly 70 percent of the programmes broadcast by them were not commercial and were only in public interest.
Mr R Srinivasan, General Secretary of Programme Staff Association, Mr Sanjay Kumar, President and Mr A Rajavelu, State Secretary also spoke.

Tuesday, January 04, 2011

Bharatiya Vidya Bhavan completes the first batch of Business Communication course

PodUniversal Edition 123
Bharatiya Vidya Bhavan, Chennai Kendra launched a skill based business communication course in July 2010.  This is an unique course in India, probably, the only of its kind  with 120 hours of teaching and working sessions (40 days x 3 hours).  This course contents were designed after an extensive research and understanding of the needs of working professionals and industry.  This course was formally launched by Former Indian President Dr APJ Abdul Kalam on 10th July 2010.
N Ravi, Editor, The Hindu
The course was completed in December 2010.  A function was organised by Bharatiya Vidya Bhavan, Chennai to award certificates to the participants who completed the course.  Mr M Narendra, Chairman and Managing Director of Indian Overseas Bank and Mr N Ravi, Editor of The Hindu, one of the leading Indian National dailies delivered inspiring speeches.
In this edition, we publish an extract from the speech of Mr N Ravi, Editor, The Hindu on the importance of business communication.  During his speech, he focussed on the following points:
1.  Presently, though youngsters possess excellent domain knowledge, they do not have adequate business communication skills.
2.  Even educational institutions do not give importance to  develop communication skills of their students.  They remain satisfied with the text book knowledge.  On the other hand, developed nations like US provide enough importance on developing communication skills at schools and college level.
3.  The youngsters should get trained in business communication skills through such courses, to fill the gap in their communication skills.
4.  SMS / Emails have brought a new culture of short form communication.  Though such short form of communication is done for quick communication, only long form communication is accepted in the formal communication.  Youngsters should focus on the long form communication more.
Please listen to his speech by clicking 'play' button. (7 minutes).  We will separately publish the speech of Mr M Narendra. 

This video may also be listened from:

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