Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts

Sunday, July 10, 2011

Blog writing will improve the writing skills - Seminar at Vivekananda Vidyalaya

Smt Durgadevi choudhary Vivekananda Vidyalaya, Kolathu, Chennai has a 'Journalism Academy', started in 2009.  The students from 6th Standard to 10th Standard are the members of this Academy.  This academy provides opportunity to the students to improve their writing skills and also shape them as a future journalist.  Frequently, the School is inviting senior journalists to interact and share the views.
Students interacting with K. Srinivasan on journalism
On 2nd July 2011, I was also invited to share the views with the students.  Mr P A Narrendiran, another PR and Communication professional also joined me. Around 150 students participated in this seminar.   
When I asked the students, as to how many of them were having e mail account, almost 90 percent of them raised their hands.  When I asked them, as to how many of them were using Facebook or twitter, more than 60 percent of them raised their hands.  Finally, when I asked the students, as to how many of them were writing blogs, nobody raised their hands, excepting one girl.
This is a general trend among the school. and college going students. Present day students prefer facebook or twitter because of the sms lingos.  On the other hand, one has to spend time for writing blogs, that too in a formal language.  
Though facebook, twitter and other social media networks are good social media tools for connectivity, they are spoiling the writing habits of these students.  In these social media, the students use sms lingos and abbreviated languages without proper spelling and grammar.  Finally, when they are writing formal letters, they find it extremely difficult to write even a 100 word communication.  I explained to the students the 'challenges' while using social media tools and how 'blog writing' can improve their writing skills.   
Since the new generation students are highly techno savvy, I suggested them to create new  blog and start writing once or twice a week.  I asked them to write about any  topic of their interest, including the sports, games, music, etc.  I told them such blogs will improve their writing skils in long term and also their self confidence.  Some of the students assured me that they would start a blog on the same night and report to me.  I am awaiting their response. Mr Thanukrishnan, Principal and other teachers also offered to help the students by reviewing their blog and guiding them to improve the writing skills. 
Another important aspect that I need to mention here is the perception of the students on the current media (Television and Print).  Many of them rate the credibility of the media at less than 50 percent.  Though, the students are very young, they seem to assess on what they see and hear.  From the pictures given below, the readers can see the amount of interaction, the students had with me on the various aspects of media and journalism. 
Please see the photo show:

Wednesday, June 15, 2011

Media management workshop for Police Officers

Participants of the workshop with Mr S. Dorairaj, SP
Tamilnadu Police Academy, Chennai organised an one-day workshop on 14th June 2011 to 25 senior Police Officers drawn from various districts of Tamilnadu.  Officers in the rank of Inspectors, Deputy SPs and Addl. SPs participated in the workshop.
There is a general perception among the people that even an insignificant event gets 'sensationalised' by the media and some time, taken to national media level.  It is also perceived that during sensitive investigations, the plans and movement of the police team is also projected through media, causing inconvenience for the investigation process. On the other hand, media professionals also accuse police officers not being transparent and not sharing the information in the public interest.  
This one-day workshop provided an opportunity to the participating police officers, to understand the changing trends in media and the importance of maintaining a good relationship with media professionals, for mutual advantage.
K. Srinivasan (Chairman, Prime Point Foundation) and John Arokiaswamy (COO, Good Relations India Ltd) handled the sessions providing various situations leading to sensationalisation of news.  They also offered tips to handle such situations more professionally.  They screened various news shows, that were sensationalised with various case studies.  Mr P A Narrendran, another senior corporate communication professional also joined them to provide expert views.
Various senior professionals like Bhagwan Singh (Consulting Editor, Deccan Chronicle),  Nurullah (Senior Tamil journalist),  Prem Shankar (ET Now) and  Narendra (Fomrer Media Advisor to Prime Minister) were called over phone from the class room for interaction session.
Mr S, Dorairaj, Superintendent of Police, Police Academy handled the session on 'Image Management' for the Police.  Prateep Philip, IG of Police, Police Academy gave valedictory address.
This  is a good initiative by the Police Academy.  We have also suggested them to arrange for similar workshops for senior level police officers, so that they could also understand the nuances of professional media management.  
Please see the photo stream:

Thursday, May 12, 2011

Dr Abdul Kalam honours cartoonists at Cartoon Festival 2011

Dr Abdul Kalam
Cartoon Watch, the only cartoon magazine in India organises Cartoon Festival every year and honours the senior cartoonists since 2003.  Cartoon Watch is being published from Raipur.  Cartoon Festival 2011 was held this year at New Delhi on 29th April 2011.  Dr A P J Abdul Kalam, Former President of India launched the Cartoon Festival by drawing a symbolic cartoon and honoured senior cartoonists Mr Ajit Ninan, Mr Kaak, MrMr Hussain Zamin, Mr B V Panduranga Rao, Mr Jagjeet Rana and Mr Sudheer Nath for their lifetime achievement in the field of cartoon.  
Mr Triambak Sharma, Editor, Cartoon Watch organised this event. Mr Triambak Sharma is also the cartoon Editor of our ezine PreSense and the cartoon character PRince created by him was also launched by Dr Kalam three years back at Chennai.  Dr Kalam also made a reference about the cartoon characters like common man and PRince in his speech.
During his speech, he also advised the cartoonists to set their mission. Dr Abdul Kalam is one of the admirers of cartoons and wherever he goes, he always encourages the media to use more of cartoons, to convey the message to the people in an effective manner.
Full text of Dr Kalam's speech is available in the official site of Dr Abdul Kalam and may be read by clicking this link.
Mr Ashish Agarwal, cartoonist has given the full account of the event in his blog.  Please read this blog in the following link.
Please watch the photo stream of the event.

Saturday, January 08, 2011

Prasar Bharati to introduce new HR Policy to suit global standards

Prasar Bharati Board has set up a committee headed by Mr V Shivakumar, Member (Personnel) to draft a new HR Policy, including recruitment and service conditions, to suit the changing needs.
V Shivakumar
While disclosing this in a Seminar on "Public Service Broadcasting" organised by Programme Staff Association of AIR and DD, here today, Mr Shivakumar said that the policy would be drawn up to meet the global standards.  He also said, that the draft policy would be submitted to the Prasar Bharati Board in 3 months, who would forward to the Government of India for approval.
The Seminar was organised to get the feedback from the persons of different walks of life.  Mr K. Srinivasan, Chairman, Prime Point Foundation urged  the Prasar Bharati  to change its mindset to manage the competition from the private operators and adopt new techniques.  
Mr R Bhagwan Singh, Consulting Editor, Deccan Chronicle said that if they could not improve the Prasar Bharati, they could close down the organisation.
Dr G Ravindran, HOD, Department of Journalism of University of Madras said that Government of India was the third largest advertiser for the private channels, while they did  not support Prasar Bharati for improvement.
Mr G Jayalal, Deputy Director General of AIR, New Delhi said that both DD and AIR had great competencies for  handling any situations.  Even during natural calamities, only the public service broadcasters were providing information to the public.  He also said, nearly 70 percent of the programmes broadcast by them were not commercial and were only in public interest.
Mr R Srinivasan, General Secretary of Programme Staff Association, Mr Sanjay Kumar, President and Mr A Rajavelu, State Secretary also spoke.

Saturday, December 11, 2010

Convergence of print and web media - A discussion

Adiya Sinha, Sudarshan, K. Srinivasan
All India Radio, Chennai broadcast a discussion programme on 9th December 2010 on the topic "Print and Web".  Mr Aditya Sinha, Editor in Chief of New Indian Express and K. Srinivasan, Chairman of Prime Point Foundation participated in the discussion.  
In this programme, both discussed about the convergence of print and web media.  
The programme was produced by Mr Sudarshan of All India Radio.
Please listen to the audio (13 minutes) by clicking the 'play' button. The streaming of the audio will be comfortable in broadband connections.  If streaming is not smooth, you may also download the audio (12 mb) by right clicking this link and saving the file in mp3 format to your desktop.

This audio may also be listened from the following link.

Monday, October 25, 2010

Podcasting - an alternate media: A session by a journalist group 'Sigaram'

K. Srinivasan making
presentation on Podcasting
Around 50 journalists from print and broadcast media have joined together at Chennai (India) to form an informal group 'Sigaram' (meaning 'Peak' in English).  Through Sigaram,  they want to create awareness about the positive development  journalism and also to update the skills of journalists to suit the modern requirements.  Sigaram was formed three months back.  Mr Jana (Jaya TV), Mr Anantha Padmanabhan (Kalaignar TV), Mr Veda Sridhar (Freelancer) and few others have taken initiative to create this forum. Every month, they invite one expert to share the views and to enhance their skills. 
The organisers invited me to address their members on 24th October 2010 on "Podcasting - An alternate media".  In the session spanning over two hours, I focussed on the following:
1.  Though freedom of press and expression is being talked i high pitch, in reality, freedom of expression in main line media is more market driven and for fear of losing advertisement and market, mainline media owners do not allow their journalists full freedom.  I also quoted some examples of some instances, which were not reported by any mainline media, but got circulated only in social media.  This phenomenon has created more importance to social media and citizen journalism.
2.  I also focussed on the emergence of podcast as a powerful supplementary and alternate media to mainline media.  I also quoted and screened some of the podcasts, which were picked by mainline media. 
3.  I also explained how a podcast could be created and uploaded using simple tools, without any expenditure.
The programme was held in Jayagopal Garodia Vivekananda Vidyalaya, Anna Nagar. 
Around 30 Senior  journalists attended the programme.  
Mr Jana, President of Siigaram can be contacted at nellaijana@gmail.comPlease see the pictures.

Thursday, June 10, 2010

Use social media tools for building customer relations and marketing

Photo and story courtesy: The Hindu Businessline
Our Bureau Chennai, June 9
The effective use of social media tools can help to improve customer relations and marketing, according to Mr K. Srinivasan, Editor of ezine, PReSense, and Podcast magazine, PodUniversal.

While delivering a lecture on ‘Presentation skills' at a BL Club event held at the Priyadarshini College of Engineering, Nellore, he said corporate professionals needed to develop good presentation skills that would be needed both internally and externally. The idea was to convey the message to the audience in as brief a manner and with as much clarity as is possible, he said in his address to the MBA students of the institution.
As a social media evangelist, Mr Srinivasan added that the emergence of social media tools such as Twitter, Facebook, ezines and podcasts had changed the style and method of communication globally. A message that was earlier communicated in 1,000 words was now presented in 100 words. These social media tools provided companies a number of opportunities to present their products and services to a larger audience quickly.
“If professionals learn the techniques of these tools and use them for their presentations effectively, they can reach a wider audience and improve their business. The effective use of key words would also help the search engines. In fact, these tools are a great boon for marketing professionals. Unfortunately such tools are not properly used for marketing purposes in India due to a lack of knowledge,” he said.







Wednesday, December 02, 2009

Presentation on 'Emergence of Social Media' at NITTTR, Chennai

National Institute of Technical Teachers Training and Research, Chennai provides training to all the Engineering College Teachers in South India to update and improve their teaching skills. This is one of the autonomous Institutions under HR Ministry of the Government of India.
The Institute is located in a 27 acre sprawling green campus. They had invited me to address their faculty members and research scholars on the 'Emergence of Social Meida' on 2nd December 2009. Dr. S Mohan, Director and other Senior Faculty members were present. Some of the pictures taken during the occassion:

This is the presentation, I made on that day.
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The meeting was professionally well coordinated by Ms Malliga Padmanabhan, Sr. Systems Analyst of NITTR. This is one of the four Institutions set up by the Central Government to train the Engineering College teachers. More details about them can be had at http://www.nitttrc.ac.in/

Sunday, November 22, 2009

Telugu Journalists' Association (TEJOUS) event on Media 2.0

Telugu Journalists' Association (TEJOUS) on 21st November 2009 organised a presentation session at Chennai by K. Srinivasan, Prime Point Foundation on the latest trends in technology media, which is otherwise known as Media 2.0. Mr R Bhagwan Singh, Founder President of TEJOUS and presently Consulting Editor of Deccan Chronicle delivered the key note address and introduced the subject. Gist of the talk is given below the photographs.



K. Srinivasan in his presentation broadly explained the following:

1. Bird's eye view of the growth of internet at global level and specific reference to India.
2. How the traditional mainline media like print and television use the internet
3. Comparison between English papers and Regional language papers (net editions) in their traffic ranking and unique visitors per day.
4. Impact of important events like YSR Reddy accident on the net editions
5. Various types of social media and their emergence in the past one decade
6. How journalists can make use of the social media for their professional needs

We will also publish the power point presentation along with audio shortly as PodMagazine in our PodUniversal site.


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