Even the so called 'transparent' companies need to conduct image audit

K. Srinivasan addressing the Rotary Club of Temple City.
Rtn M S Srinivasan (President) and
Rtn. Hemachandran (Secretary) on the stage.

K. Srinivasan, Chairman of Prime Point Foundation was invited to talk on "Image Audit" at the Rotary Club of Madras Temple City on Thursday the 11th August 2011.  During his talk, he emphasised the need for studying the 'hidden perception' of the stake holders, to understand the real internal and external image of the organisation.  

He explained that the perception was being formed by every individual on any organisation based on the (a) performance of the organisation (b)  personal experience with that organisation, (c) what he hears from others and (d) the  rumours floating around about the organisation   He also quoted the example of current elections and political parties to prove how across the state, people perceived uniformly.  

He added that the net effect of individual perception created the image about the organisation.  He also said that same logic applied to commercial and non commercial organisations, political parties, NGOs, educational institutions and even individuals.

Srinivasan, quoted the examples of how the perception had played greater role in making or ruining the organisations.  Hence, he insisted that all the organisations study the 'hidden perception' of their stake holders, more specifically their own employees to plan the future strategies. 

During the "Q &A' session, members posed lot of interesting and brilliant questions.  One of the members asked whether the companies who were following 'transparent' practices need to study such hidden perception.  For this, Srinivasan responded by saying that though  the  persons regularly performing exercises and yoga, with clean  habits, need to possess good health theoretically, it never happened in reality. Hence, they also undergo  health check up. 

"Transparency is a relative term.  What is transparent according to the management, need not be the same in the perception of employees.  Hence, even the so called 'transparent' companies need to audit the perception of their employees regularly, to understand and strategise their plans", he added.

This Rotary Club is one of the oldest clubs in Chennai City with many VIP members.  President of this Club Rtn M S Srinivasan and Secretary Rtn. Hemachandran organised this event.   Please see the photo stream.

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Image Audit helps to improve the employee management

L to R: K. Srinivasan, Rtn Latha Rajan (President),
Rtn. R. Narayanan (Secretary Elect)

K. Srinivasan, Chairman, Prime Point Foundation delivered a talk on "Image Audit and measuring techniques of image" at Rotary Club of Adyar on 17th May 2011.  During the course of his talk, he explained as to how perception is being formed based on (a) performance,  (b) ones own experience, (c) what others say and (d) rumours.  

He also said that such perception formed by stakeholders create positive or negative image.  Generally, employees have 'hidden perception' on the management and normally, they do not reveal to the management, for various reasons.

He regretted that many corporates, particularly CEO managed, organisations do not prefer to conduct Image Audit on the employees, for fear of their administration being reviewed frankly  by their employees.  Image Audit is like a 'master health check up' for any person and even if the employees give negative perception, it would help to streamline the administration.  On the other hand, the organisations managed by 'owners' at the top level, prefer to conduct image audit.

K. Srinivasan addressing

Srinivasan said, through Image Audit techniques, we can bring out the hidden perception of employees and other stakeholders.  This would help the management to undertake mid-course corrections and also to avoid any possible future crisis. 
He also explained with example as to  how 'perception' formed by the voters has played a greater role during the recent assembly elections.  

For more details on Image Audit, he requested the audience to visit www.imageaudit.com. 

Rtn. Latha Rajan, President of the Rotary Club of Adyar presided over the meeting.  The meeting was attended by members of the club, who represented various industries and profession.  

The slide show of the power point file is appended below.

View more presentations from Prime Point Foundation, Chennai.

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