Wednesday, June 15, 2011

Media management workshop for Police Officers

Participants of the workshop with Mr S. Dorairaj, SP
Tamilnadu Police Academy, Chennai organised an one-day workshop on 14th June 2011 to 25 senior Police Officers drawn from various districts of Tamilnadu.  Officers in the rank of Inspectors, Deputy SPs and Addl. SPs participated in the workshop.
There is a general perception among the people that even an insignificant event gets 'sensationalised' by the media and some time, taken to national media level.  It is also perceived that during sensitive investigations, the plans and movement of the police team is also projected through media, causing inconvenience for the investigation process. On the other hand, media professionals also accuse police officers not being transparent and not sharing the information in the public interest.  
This one-day workshop provided an opportunity to the participating police officers, to understand the changing trends in media and the importance of maintaining a good relationship with media professionals, for mutual advantage.
K. Srinivasan (Chairman, Prime Point Foundation) and John Arokiaswamy (COO, Good Relations India Ltd) handled the sessions providing various situations leading to sensationalisation of news.  They also offered tips to handle such situations more professionally.  They screened various news shows, that were sensationalised with various case studies.  Mr P A Narrendran, another senior corporate communication professional also joined them to provide expert views.
Various senior professionals like Bhagwan Singh (Consulting Editor, Deccan Chronicle),  Nurullah (Senior Tamil journalist),  Prem Shankar (ET Now) and  Narendra (Fomrer Media Advisor to Prime Minister) were called over phone from the class room for interaction session.
Mr S, Dorairaj, Superintendent of Police, Police Academy handled the session on 'Image Management' for the Police.  Prateep Philip, IG of Police, Police Academy gave valedictory address.
This  is a good initiative by the Police Academy.  We have also suggested them to arrange for similar workshops for senior level police officers, so that they could also understand the nuances of professional media management.  
Please see the photo stream:

0 comments:

Related Posts with Thumbnails